The Company

General & Pharma is an Italian Contract Manufacturing and Development Organization (CMDO) able to provide an integrated service to its customers and to offer itself as a unique partner in the development and production of finished products for veterinary use.

General & Pharma offers customised solutions to its customers to meet the requirements of research and development, regulatory, manufacturing and marketing of new products.

General & Pharma's operating team, with years of experience in pharmaceutical and pet-care sectors, has consolidated its expertise, defining a systemic approach that has allowed the development of international patents, elaborated and manufactured in-house, marketed and sold worldwide.

General & Pharma's work pursues three objectives: innovation, reliability and sustainability. This means that each phase of the company's activity is marked by constant values and commitment, to the maximum satisfaction of customers and consumers, in synergy with partners and suppliers.

The R&D department develops innovative solutions to meet customer needs with high-quality products. Our corporate structure allows us to develop, test, and manufacture finished products through completely in-home processes. 

General & Pharma considers reliability as an essential value. With responsibility and dedication, we work to control supplies and processes according to strict international standards, following an internal code of conduct, shared with our main stakeholders. 

Reducing environmental impacts, limiting costs, and maintaining high-quality standards: an ambition that we pursue daily with our team and our suppliers.

Why choose General & Pharma?

Our services include the development and fine-tuning of formulations upon customer request, together with the preparation of samples, production scale-up studies, and the realization of the finished product and its packaging in our own authorized facilities.

The production of complementary feeds in contract manufacturing is carried out with high-quality standards and maximum reliability, together with the use of innovative technologies and pharmaceutical know-how.

The customer is assisted and followed with specific knowledge in the regulatory field, offering support on the choice of ingredients, product formulation, labeling, and marketing requirements.

Among the services offered in-house, General & Pharma provides design services for the development of packaging and brand identity: fundamental aspects for the success of a new product.

General & Pharma can be your global partner for R&D, production, and regulatory assistance, and also be at your side while you produce innovation and pursue your business project.

Our vision

General & Pharma promotes the improvement of the well-being of animals, humans and their relationship of friendship and trust. In order to do this, General&Pharma has chosen to invest in innovation, reliability, and sustainability as the founding values of its vision of the future and the daily business.

Working with General & Pharma means creating high-quality products in tune with the needs of the veterinary market. General & Pharma cooperates with the customer from the product design phase, in formulation development, in the choice of packaging, up to the production phase, offering an integrated regulatory service.

Our mission

General & Pharma works to offer its customers satisfaction and success on the market.

We work with dedication and commitment: we believe that working responsibly with our partners and customers is the basis for demonstrating our reliability, which has been our main trademark since the beginning.

General & Pharma considers itself a partner in the projects it carries out in the name and on behalf of its customers and is committed to ensuring the utmost fairness, confidentiality and transparency.

General & Pharma guarantees the full compliance of its contract manufacturing products to the applicable regulations and to the specific requirements of the customer.

The company has patents that improve the human-animal relationship thanks to innovative delivery systems and new forms of presentation that facilitate the administration of functional ingredients.